Cacao Powder Grinding
Posted in: Tasting Notes
Brad, maybe it wasn't so much of a lie as it was just misinformation? It seems that maybe IceBlocks is of about the same knowledge level as I am (that is, having read up on most things readily available, but doesn't have the working knowledge of the industry that a veteran chocolatier would have?), and took a supplier's terms that he used at face value. I think you're really upset at his supplier for labeling something as "cold-pressed" that obviously (to someone who knows what the process of separating cocoa butter from the powder truly entails) could never have undergone such a process.
I do understand where you're coming from, since as a professional it irks to hear someone use terms like that so improperly. There needs to be a standard that everyone is held to, and deceptive labeling should be punished appropriately. BUT, that doesn't mean that an entrepreneur who is ignorant of certain parts of the process should be derided and chastised for a simple mistake.
How about educating him on the reasons as to why it's impossible for him to have "cold-pressed, raw cocoa butter" instead of berating him for not having this knowledge beforehand? I mean, that's the point of these forums, right? For people to come together and share knowledge of cocoa and chocolate?
Peace and Love!
~Tom

